Reuters and Siebel Integrate Data and CRM

ORGANIZATION AND STRATEGY

Reuters and customer relationship management (CRM) software provider Siebel Systems have signed an agreement to integrate Reuters data and analytics with Siebel’s CRM capabilities, the companies announced last week.

Siebel and Reuters are meeting with mutual customers this week at a Siebel users meeting in London to discuss the ability to integrate, which is available immediately, says Lou Eccleston, vice president and general manager of global financial services at Siebel.

He says the deal a

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