Microsoft to Launch Client Data Product in First Quarter

LONDON-Microsoft is set to launch a platform to help firms gain more insight into their customers, officials tell Inside Reference Data.

The new product, called the Institutional Client Platform, will enable users to link data on customers, such as trade history, stored in different silos. The system enables firms to pull together data to find out how profitable a client is and how often it trades with the user firm, says Ian Warford, London-based director of securities and capital markets at Mic

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