Offshoring: The New Business Case

The offshoring model used to be all about reducing costs. Firms set up offshoring facilities in places such as India and Malaysia with thousands of seats, and migrated data and research positions. The focus was on ensuring critical mass to generate return on investment.

This proposition is now maturing. The focus now is on building on what has already been set up, and assessing what more can be done from the centre of excellence. While data entry used to be the typical type of work that was

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