The Right Price

The Butterfly Effect

marcel-guibout

An email is distributed internally. A star in the front office is the first to have done an interesting deal, buying something with a name resembling an insect. It is happy days for everyone, except perhaps those charged with the daily pricing of this strange new product.

The difficulty in sourcing quality pricing information and validating the data is not typically a deal-stopper—not even after the challenges related to getting it right became increasingly apparent during the financial crisis.

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