Analytical Layer Cake

Data analytics is evolving the sophistication of data, building its information value and transforming its nature

Allie Harris, senior director, process measurement and analytics, CIBC

Support for data analytics increasingly means providing more than just the basic data layer from "the bottom" of what is available, according to industry executives specializing in data analytics issues.

A "middle layer" of information, or normalized data that in fact applies some analysis to the data, is being requested by data users in the industry, says Asif Alam, head of enterprise capabilities, market development, Americas, at Thomson Reuters.

"That's smart data, the information customers a

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