Aite: Advisors that Use Social Media Tools Outpace Non-Users

According to a new study conducted by Boston-based Aite Group, the greatest benefit of social media tools for investment advisors is in reaching new prospects. The report also finds that those firms that employ social media tools outpace non-users in terms of annual production/revenues, book of business, client base, and optimism for 2011.

However, only 35 percent of respondents said that they use at least one social medial tool professionally (while 63 percent use at least one SM tool in their

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