The Return of Green IT

madge-meyer-state-street
Madge Meyer, chief innovation officer at State Street

More than any sitting politician, former Vice President Al Gore increased environmental awareness among policymakers both public and private. His 2006 documentary, An Inconvenient Truth, got the world talking about global climate change and gave environmentalism mainstream credibility.

Suddenly, “green” was a buzzword, and corporations tripped over themselves to shoehorn it into their advertisements. Even the calculating financial services industry started using “green” to refer to something

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