Direct Edge to Adopt BATS Data Feeds, Tech Following Merger

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William O'Brien, president of the proposed BATS/Direct Edge entity

Jersey City-based exchange Direct Edge will scrap its market datafeeds and trading technology, and migrate to those of BATS Global Markets, following the announcement earlier today that BATS will acquire Direct Edge for an undisclosed sum in a deal that is expected to close in the first half of next year.

The four US equity markets run by BATS and Direct Edge -- BATS' BZX and BYX exchanges and Direct Edge's EDGX and EDGA exchanges -- will remain in operation but will run "exclusively on the

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