REDI Buys, Integrates BAML's InstaQuote EMS

Josh Schubkegel, REDI

The move is REDI's first as an independent company, and was initiated last July when the bank took an equity interest in the EMS provider soon after its spinoff from Goldman Sachs, according to REDI chief technology officer Josh Schubkegel. The heavy technology work took about six months, he says, integrating InstaQuote's "behind the scenes" functionality with REDI's front end through iterative development and three months of beta testing.

The deal will increase the provider's client base by

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