Lucena Incorporates AirSage Cell Phone Data into Predictive Analytics

Vendor uses consumer mobile location data to predict store fortunes and share prices

erez-katz-lucena-research

AirSage uses proprietary Wireless Signal Extraction technology to detect anonymous signals from mobile devices such as cell phones and tablets on cellular networks in the US, which it then aggregates to demonstrate how the devices move over time.

Previously, AirSage targeted its data at private businesses, government agencies and organizations such as civil engineering companies, who can use the information to model, evaluate and analyze the location, movement and flow of people and assets.

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