"We have this valuable dataset, and we have so much inbound interest from hedge funds and traders that I had to hire a team for enterprise sales and marketing," says Leigh Drogen, chief executive of Estimize. "For us, this is reorienting the company from having a product and quant DNA towards sales and marketing so that we can scale our customer base."
The vendor has hired Amy Jaick as head of digital marketing and Chelsea Briggs as enterprise marketing lead. Jaick was previously senior
The founder and CEO of Imperative Execution looks at how trade execution is changing and what that means for the buy side.Subscribe to Weekly Wrap emails