The Roberts Group Enlists USAM to Boost Sales Function
The vendor is pursuing a hybrid approach of expanding in-house sales while enlisting USAM to help it grow outside its core market.
The Roberts Group began using USAM in Chicago in July, and will begin work with USAM in London─using the agency's recent hire of EMEA managing director Ashley Daffin─this month. In fact, the deal with TRG was a driving factor in hiring Daffin and establishing a London presence, says USAM founder and chief executive Feargal O'Sullivan.
"There is an ever-increasing focus on driving down costs and increasing efficiency across financial services. In our core market data space, we continue to see
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