The Roberts Group Enlists USAM to Boost Sales Function

The vendor is pursuing a hybrid approach of expanding in-house sales while enlisting USAM to help it grow outside its core market.

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The Roberts Group began using USAM in Chicago in July, and will begin work with USAM in London─using the agency's recent hire of EMEA managing director Ashley Daffin─this month. In fact, the deal with TRG was a driving factor in hiring Daffin and establishing a London presence, says USAM founder and chief executive Feargal O'Sullivan.

"There is an ever-increasing focus on driving down costs and increasing efficiency across financial services. In our core market data space, we continue to see

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