Acadian Asset Management Explores Asset Forecasting with Microsoft Bing

The US firm will experiment with Bing’s data, aiming to develop new ways of predicting asset prices.

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Data from Bing's search history could result in forecasting asset prices

Ryan Stever, director of quantitative global macro research at Acadian Asset Management, tells WatersTechnology that the collaboration with Microsoft resulted from the tech giant’s desire to harness its search history data and use it as a predictive tool for the financial sector. 

“There was interest in monetizing their Bing Predicts division and seeing how it could help them financially,” he says. “They began considering the stock market and asset price returns and came to us, as they felt we

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