The Gentle Touch
Financial firms often look to Asia for expansion because of the compelling size of the region’s markets. Wei-Shen details how it could prove harder than it seems.
The call to be in Asia is alluring. As the world’s largest, most-populated continent, it covers roughly 17,212,000 square miles—about 30% of earth’s total land area.
Asia is home to China and India, which have two of the world’s biggest populations. According to statistics from the United Nations Department of Economic and Social Affairs, as of July 2018, China had a population of roughly 1.42 billion, followed by India with 1.35 billion. The two countries account for about 36% of the world’s
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