Start-up Fund Manager Hunts for ‘Joy’ During Pandemic

Infusive Asset Management is blending traditional and alternative datasets to find companies and services that bring “joy” to consumers.


What brings you joy can be a powerful insight into what you spend your money on. This is the concept that underpins Infusive Asset Management’s investment strategy, which is being used to navigate recent market volatility.

The investment approach, called Consumer Alpha, includes both passive and active investment strategies, and is based on consumption patterns, human behavior, and emotional responses to products and services. At the very core of the philosophy, it invests in products that

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