SMA Eyes Front-Office Traders, PMs with Social Indicators Excel Add-in

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The add-in is currently being tested by two unnamed "big banks," officials say, ahead of going into live production within the next couple of weeks.

"Our datafeed products and JSON API have served the buy side very well so far, but we were getting a ton of interest from portfolio managers and traders, who were asking for an Excel add-in," says SMA chief executive Joe Gits. "It's powered by the same API, so it will integrate nicely with firms' datafeeds and pricing engines, but is aimed at gettin

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