Waters Rankings 2013: Best Full-Service Brokerage — JPMorgan

Clients are demanding not just more tools—they want those offerings, including a suite of algorithms and smart-order routers, to be wrapped around innovative functionality and quantitative research, to deliver the highest level of performance, says Frank Troise, global head of electronic client solutions at JPMorgan in New York. 

“The ability to deliver that depth and breadth of product and services across the globe is something that we feel differentiates us as a franchise,” Troise says. “More and more, clients are asking us to deliver more sophisticated electronic tools to self-direct and control the order flow on their own desktops. The ability to deliver algos and smart order routing capabilities to clients so that they can implement their investment decisions—in a highly complex and fragmented marketplace—that has been our focus. The starting point is an investment in leading edge technology. The foundation, and the minimum ante to play in this business is having the highest capability in technology and infrastructure—all great functional ideas can then be realized from this foundation.”

The ability to deliver algos and smart-order routing to clients so that they can implement investment decisions in a self-directed way—in a highly complex, fragmented marketplace—has been the focus of what we’ve been up to these days. That starts with an investment in technology.