Buy-Side Technology Awards 2015: Best Buy-Side CRM Platform—SS&C Advent Software

CRM has become a lightning-fast, demanding aspect of the asset manager’s role, with clients expecting rapid responses with transparent, consistent data a key requirement. Advent Portfolio Exchange (APX) offers a highly responsive and proactive toolset that integrates portfolio management, client relationship management, and client-reporting tools in a single, scalable platform, delivered via the Advent Direct cloud-based platform. Its core strength lies in its holistic approach that allows users to access client and portfolio information from a single database, sidestepping the headaches of incremental integration, maintenance or IT footprint requirements.

Converting prospects into clients is a challenge for all investment managers, but one that APX meets through time-saving workflows and specific tools designed to enhance the effectiveness of new business presentations. Now part of the SS&C Advent stable, APX has been enhanced with a range of accounting, performance and user-experience upgrades, as well as featuring greater flexibility for client reporting and the ability to create reports in a customizable SSRS reporting format.

APX was the first platform to leverage Advent Direct, which has also benefited from enhancements to customization options, and combined with the Advent Direct Investor Management toolset, provides responsive support to client-facing users to manage and grow customer relationships.

“It’s a constant challenge for investment managers to convert prospects to clients,” says Matt Ahlstrand, senior director of solutions consulting for SS&C Advent. “APX offers the full benefits of an advanced CRM solution that allows relationship managers to operate more efficiently and serve clients better at a lower total cost of ownership.”

Looking forward, SS&C Advent plans to enhance APX further through upgraded reporting, and private equity and user-interface tools, in addition to creating standardized integrations with solutions that possess complimentary functionality from the broader SS&C stable. These include the ability to deliver specific plug-and-play solutions to address customized business requirements for middle- and back-office outsourcing, mobility, reporting, and reconciliation.

Advent Portfolio Exchange offers a highly responsive and proactive toolset that integrates portfolio management, client relationship management, and client-reporting tools in a single, scalable platform, delivered via the Advent Direct cloud-based platform.