Witad Awards 2019 Write-Ups: Reference Data Professional of the Year—Louise Green, Bureau van Dijk
Louise Green of Bureau van Dijk received the reference data professional of the year award on March 8 in London.
Having the right data, especially reference data, allows firms to make more judicious business decisions. Louise Green, managing director for marketing and communications at Bureau van Dijk, a Moody’s Analytics company, wins the reference data professional of the year category at the 2019 Women in Technology & Data Awards.
Green, who has been at the firm since its inception in 1991, manages various functions, including thought-leadership creation, sales enablement, communications, knowledge management and demand generation. These functions provide clarity with respect to how reference data can be used to make faster and better business decisions.
Orbis, the firm’s flagship offering comprising over 300 million entities spread across a large number of countries, helps capital markets firms to make more informed decisions. Green explains that the data within Orbis is standardized with cross-references so that it is easier for clients to compare companies globally. It also contains complementary data to provide a more holistic view of an entity, and has extensive information on how companies are linked and their ownership structures. This helps user-firms understand a company’s scale and its affiliations, which could potentially present them with unforeseen risks. Over the next few months, Orbis will grow its database by a further 30 million companies, according to Green.
In 2018, Green’s team led several successful campaigns and webinars that increased Orbis’ visibility, resulting in higher revenues and market interest in the database. She also played an instrumental role during 2017 as one of the firm’s key presenters to potential acquirers, before the firm was ultimately bought by Moody’s Analytics.
One of the challenges Green has had to deal with during her career is the range of use-cases for reference data, which are constantly evolving. Agile learning, active listening and critical thinking are vital in this context, so she strives to ensure that her technical knowledge is up to date. “Bureau van Dijk has had, and continues to have, great leadership,” Green says. “The importance of data—quality, scope, depth, etc.—is central to the business, and Bureau van Dijk is all about delivering the best company and entity database. This company-wide aspiration and the range of knowledge in the business continues to inspire and motivate me,” she says, referring to those who have helped her over the years.
Green learned early on in her career that the “why” with respect to clients is important. She therefore persists with her colleagues in the firm’s sales and product teams until she has the information she needs to understand what customers are trying to do and why.
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com
More on Awards & Rankings
Witad Awards 2024: Technology innovator of the year (vendor)—Christy Bremner, SS&C Technologies
Christy Bremner, senior vice president, Institutional & Investment Management (I&IM) division at SS&C Technologies, wins technology innovator of the year (vendor) in the 2024 Women in Technology and Data Awards.
Witad Awards 2024: EDM professional of the year—Neslihan Yegul, S&P Global Market Intelligence
Neslihan Yegul, vice president, head of EDM and thinkFolio at S&P Global Market Intelligence, wins EDM professional of the year in the 2024 Women in Technology and Data Awards.
Witad Awards 2024: Technology innovator of the year (end-user)—Laura Hamilton, Bank of America
Laura Hamilton, global head of corporate treasury, credit risk, climate risk, and financial forecasting technology at Bank of America, wins technology innovator of the year (end-user) in the 2024 Women in Technology and Data Awards.
Witad Awards 2024: Vendor professional of the year (data and operations)—Joanna Davies, OSTTRA
Joanna Davies, head of trade processing at OSTTRA, wins vendor professional of the year (data and operations) in the 2024 Women in Technology and Data Awards.
Sell-Side Technology Awards 2024: Best sell-side front-office platform—Bloomberg
Product: Bloomberg TOMS
Most read
- Chris Edmonds takes the reins at ICE Fixed Income and Data Services
- DTCC urges affirmation focus ahead of T+1 move
- FactSet looks to build on portfolio commentary with AI