BNY Securities: Acquire and Cross-sell

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BNY Securities: Acquire and Cross-sell

The Bank of New York has completed a five-year spree of buying and building businesses that offer a variety of execution styles. The next step is to market them under one brand. By Renee Wijnen

It started in 1997 with the acquisition of ESI Securities Co., and, along with it, B-Trade, the execution and clearing broker for Bloomberg’s Tradebook. Since then, The Bank of New York has made more than a dozen acquisitions, culminating in the purchase of Francis P

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