Virgin Atlantic's Data Strategy: The Offense Funds the Defense
During his keynote address at EFIS, Virgin Atlantic’s head of data and insight revealed the airline’s approach to data management and innovation.
One short year ago, Virgin Atlantic’s data strategy was just getting off the ground.
“In 2017, we started off with no data warehouse,” Tim Lum, the airline’s head of data and insight told delegates at the European Financial Information Summit. “Data was in complete silos. We didn’t even have an enterprise data warehouse. In similar vein to regulated industries, we had them in specific silos in order to cater for specific regulations. We had no governance, no process, no analytics. We only had
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: https://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@waterstechnology.com
More on Data Management
Banks hate data lineage, but regulators keep demanding it
Benchmarking: As firms automate regulatory reporting, a key BCBS 239 requirement is falling behind, raising questions about how much lineage banks really need.
TMX eyes global expansion in 2026 through data offering
The exchange operator bought Verity last fall in an expansion of its Datalinx business with a goal of growing it presence outside of Canada.
AI-driven infused reasoning set to democratize the capital markets
AI is reshaping how market participants interact with data, lowering barriers to entry and redefining what is possible when insight is generated at the same pace as the markets.
Fintechs grapple with how to enter Middle East markets
Intense relationship building, lack of data standards, and murky but improving market structure all await tech firms hoping to capitalize on the region’s growth.
Where have four years of Cusip legal drama gone?
The IMD Wrap: The antitrust case against Cusip Global Services has been a long, winding road. Reb recaps what you might have missed.
LSEG files second motion to dismiss lawsuit with MayStreet co-founder
Exchange group has denied abandoning the MayStreet business in a new filing, responding to allegations put forward by former MayStreet CEO Patrick Flannery.
‘The end of the beginning’: Brown Brothers Harriman re-invents itself
Voice of the CDO: Firms who want to use AI successfully better start with their metadata, says BBH’s Mike McGovern and Kevin Welch.
Editor’s Picks: Our best from 2025
Anthony Malakian picks out 10 stories from the past 12 months that set the stage for the new year.
