UBS COO: Big Data Represents a Whole New Vocabulary

watersusa-2012-richies-keynote
UBS COO Richie Etwaru giving the afternoon keynote address at Waters USA

Before he goes to sleep every night, Richie Etwaru puts on a special wristwatch. The "smart" watch, called a Lark, monitors his heart beat while he sleeps. If he sets the alarm to wake him up at 6:30 a.m., at around 6:15, it will gently buzz so that if his heartbeat picks up, it will know that he's waking up, and if it slows back down again, it will send through another charge in order to gently get him out of bed to meet a new day.

As a result, Etwaru's wake-up calls are gentle, as opposed to

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