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Progress Revamps Sales Organization

The change has created a top-tier sales team within the vendor responsible for individual key clients, below which exist business vertical specialists with responsibility for multiple products, and ultimately product experts in specific areas.

"It used to be organized by product and geography-for example, we would have a rep for a particular product in a particular market," says Rick Reidy, CEO of Progress. Whereas in the past, each product line would have had its own separate sales team, which

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