Love and Liquidity

- WatersTechnology Staff
- 10 Jan 2005

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As in all romances, the tempestuous affair between the buy side and the sell side is fraught with as much danger as reward. For the coming year, trading technology will play a key role in this most delicate of relationships.

For starters, the petulant beauty known as the buy side is as capricious as she is cunning, much to the chagrin of the doting, Princely sell side (think Fabio or Jude Law in tights). While the sell side reaches out with technology and other goodies, the bounteous buy side

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