Sifting SIFMA: Highlights and Lowdowns

sifma-exhibition-floor-2010 — Vendor booths and the Expo Theater on the SIFMA exhibition floor

Max Bowie
25 Jun 2010

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This year's SIFMA show, while smaller than last year's event, had an air of optimism, and though foot traffic was light at times, one might well blame a large portion of that on the US and England football teams playing crucial first-round matches in the World Cup, which coincided with the show.

Taking advantage of America's seemingly new-found passion for the sport, those exhibitors willing to shamelessly tout the tournament were rewarded with a captive audience: Interactive Data showed the

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