Bloomberg, SHUAA Launch DMA Platform for UAE Equities

dubai sunsest — Bloomberg and SHUAA's solution allows DMA to the UAE equities markets.

- By James Rundle
- @JimRundle
- 20 Sep 2011

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Bloomberg has partnered with SHUAA Capital to launch a new direct market access (DMA) platform for United Arab Emirates (UAE) equities.

The platform will allow both international institutional and local investors direct access to the Dubai Financial Market and Abu Dhabi Securities Exchange. Named the Bloomberg Tradebook-SHUAA DMA platform, it allows connectivity direct-to-exchange through the Bloomberg Professional service.

Other features of the technology include algorithmic trading strategies designed for UAE equity products, consultative execution services and a range of high-touch, low-touch and analytic solutions.

"The Bloomberg Tradebook-SHUAA platform will revolutionize the UAE brokerage industry," says Sheikh Maktoum bin Hasher Al Maktoum, chairman of SHUAA Capital. "It will transform how investors access and trade UAE equity products. The UAE financial markets are now as accessible as those in New York, London and Hong Kong thanks to execution support from SHUAA Capital and Bloomberg Tradebook's global presence through the Bloomberg Professional service, which is used by more than 310,000 business and financial professionals."

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