BT Combines Trading, CRM Systems at Mizuho
Mizuho International is the investment banking and securities arm of Mizuho Financial. BT will use its Unified Trading collaboration server to integrate the company's existing Salesforce.com CRM system with its BT voice turrets, in the interests of streamlining for operational efficiencies and time savings. The coagulation will allow a single system for data retrieval, rather than siloed access methods as before.
"We want to be as close as possible to our clients as well as to markets and investment opportunities, which is particularly important during times of market volatility," says Richard Hoskin, managing director and head of equity sales and trading at Mizuho International. "BT Unified Trading makes Mizuho International's application and voice infrastructure more effective, allowing faster and more informed decisions. By bringing together the different trading processes, we have found both sales team productivity and client experience improved."
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