Max Bowie: Analytics—The Next Generation of Opportunity
As I write this, it's not even the US Thanksgiving holiday yet, and my Christmas shopping is already done. How? By using predictive technologies, I've already figured out what my family wants. If you think that's far-fetched, consider this: you are already targeted by predictive technologies every day. Anytime you see an ad on an online shopping site, a travel site, or even Google or Facebook, you think that ad is a coincidence? Far from it: Some algorithm has worked hard to ensure that ad is
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