Citi Expands Total Touch to European Equities


Total Touch already supports over 3,000 securities worth $20 billion in the Americas, linking high-touch voice trading with the convenience of electronic execution.

The expansion of Total Touch is being driven by the increase in client demand for block trading in European markets. With the electrification of markets, there has been a decrease in the average order execution size in equity markets around the world; Total Touch re-aggregates liquidity at the block level, making it easier for institutional investors to execute large orders at better prices.

“Evolution in the European equity markets creates an opportunity to add more sophisticated trading practices to the region,” said Steve Garrard, head of execution services for Citi in EMEA “Leveraging Citi’s execution capabilities and local footprint, we are able to respond to client demands for electronic execution with price protection and ultimately help prevent slippage in fast moving situations.”

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