MarketPsych Preps Sentiment/Chatter-Driven Recommendation Engines

richard-peterson-marketpsych
Richard Peterson, managing partner, MarketPsych

Behavioral finance analysis provider MarketPsych is developing a new suite of tools that provide investment recommendations based on the vendor’s sentiment data, to help financial advisors and discretionary asset managers understand and extract value from MarketPsych’s data.

After initially focusing on generating its data—which is derived from social media and news chatter, which the vendor uses to calculate scores for more than 400 factors covering sentiment, tones and topics—MarketPsych then

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