Richards Fans The Fame

POSITION KEEPING

Dale Richards, president of Fame Information Systems' Benton Associates, is heading up Fame's new financial division. Fame's reorg is intended to underscore its two main market orientations--financial and energy--and boost its presence in both. In fact, the company hopes to reposition itself as a markets-oriented entity rather than a generic technology vendor. Richards, who remains head of Benton, says Fame will appoint a counterpart to head the company's energy division. Richards and the

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