BOOK--Customers.Com

NEWS RETRIEVAL - compiled by Samara Zwanger

- WatersTechnology Staff
- 01 Feb 2000

By Patricia B. Seybold (contributor), R.T. Marshak and Ronni Marshak

Merrill Lynch first vp Frank Zammataro recommended the Christensen book but also added two more titles to our stack: the Godin book and this one.

Why? Well, drawing on 16 case studies from major corporations such as Boeing, Cisco and Wells Fargo, technology consultant Patricia Seybold outlines how successful e-commerce initiatives begin with the customer. Each case study includes an executive summary and "take-aways" about what

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Waterstechnology? View our subscription options

You already have an account with one of the websites below that uses this email address.

Risk.net, FX Markets.com, WatersTechnology.com, Central Banking.com, PostOnline.co.uk, InsuranceAge.co.uk, RiskTechForum.com and Chartis-Research.com.

Please use your existing password to sign in.

Register for free

Access two articles, our IMD and Waters Wraps, plus a member newsletter. Find out more.

All fields are mandatory unless otherwise highlighted.

You need to sign in to use this feature. If you don’t have a WatersTechnology account, please register for a trial.

You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Alternatively you can request an individual account here