Going for Gold: Tech Answers Demand for Physical Holdings

Laura Morrison, NYSE Arca

With a history spanning multiple millennia, acquisition and trading in gold has seen its share of unique—even preposterous—stories. In a well-known example, the ruler of the African kingdom of Mali, King Musa I, who, by many estimates was the richest individual in history, distributed vast sums of gold dust to the poor along the route of his historic Islamic pilgrimage, known as a hajj, in 1324. Along the way, he actually proved too generous: In Cairo, his gifts so flooded the market with supply

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