Safe Partnering


Partnering has always been a weapon in a vendor's arsenal. For one, it's a flexible model. Maybe Company A's clients get access to Company B's products and vice versa. Or it could be a behind-the-scenes sharing of content or software. Or an agreement to recommend one partner to the other's clients.

But one of the most popular motives for creating a partnership is simple: to increase sales.

Reseller agreements offer numerous advantages. For example, a regional vendor that wants to move into a new

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