From the Ashes

- WatersTechnology Staff
- 01 Aug 2009

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What lessons have you learned from the economic crisis?

Susan Certoma: There are so many things you learn in difficult times that you don't when things are just rolling along. I would say that making no decision in a time of crisis-also called hunkering in the bunker-is making a decision. It is much more valuable to evaluate the situation and figure out how you are going to go forward than try to wait it out. In times of crisis the world is going to change and it is not going to look the way it

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