Green Movement Offers Market Opportunities 'Beyond Altruism'

According to the report, 40 percent of technology executives say the green movement creates significant market opportunities, evidenced by a noticeable increase in customer demand for green products and services. Furthermore, 60 percent cite energy savings as one of the most important factors in their company's environmental decision-making process.

"The growing demand for environmental products and services could translate into one of the biggest new markets in recent memory," says Bill Cobourn