Witad Awards 2018 Write-Ups: Rising Star (Vendor)—Hella Hoffmann, Thomson Reuters

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To her, it is all about creating smart and transparent systems that allow for proper integration with user workflows. “My current focus on risk content automation was to fully understand user workflows and pain points in order to translate bottlenecks into artificial intelligence (AI)-assisted components that the user can trust and leverage. I love this type of work not only for the intellectual challenge of incorporating human needs into smart system design, but also for creating user

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