Witad Awards 2023: Vendor professional of the year—Keri Neo, Tradeweb
Keri Neo, head of equities for Asia-Pacific at Tradeweb, is a champion of the adoption of electronic trading in the Asia-Pacific region. Throughout her career, she has witnessed how adopting digital workflows benefited institutional investors in Europe and the US, allowing firms to access deeper liquidity and more competitive pricing, achieve operational efficiencies, cut costs, and navigate growing regulatory oversight of best execution. She felt that Asia-based institutions were missing out on these benefits. So, since joining Tradeweb in 2021, she has taken the opportunity to help the firm’s local clients along their electronification journey.
“It’s particularly rewarding to see local institutions reap the benefits of automated execution, such as our time release functionality, which enables them to schedule their transactions at a time when they can meet their investment objectives,” she says.
She continues this work, particularly in enhancing access to ETF liquidity via electronic request-for-quote (RFQ) trading. Within her first year of joining Tradeweb, volumes in ETF trading from Asia clients grew more than 50% year on year.
One of the challenges hindering ETF liquidity among institutional investors and ETF market-makers in the region is that ETF usage and e-trading adoption lags behind Europe and the US. Neo adds that the region has no regulatory impetus to move from voice to electronic execution.
Still, electronification within the region will continue to advance, given that many firms are global and will strive to adopt global best practices. Neo says education and communication are the core of any advocacy work. “It’s important to listen to both buy- and sell-side clients’ pain points, share solution ideas that can address them, and constantly strive to turn these ideas into viable tools that are tailored to their requirements,” she says.
Like many others, Neo found it challenging to adapt to remote working due to the pandemic. For someone whose role depends on building close relationships with clients, not being able to meet clients in person was difficult. But she took it as an opportunity to showcase the advantages of electronic trading to clients who needed better and more efficient ways to complete transactions.
With more than 15 years’ experience in listed securities and derivatives at the Singapore Exchange before joining Tradeweb, Neo was able to pull stakeholders within the ETF industry and connect the dots more effectively. This involved dealing with ETF issuers, their capital markets teams, ETF market-makers, authorized participants, and institutional and retail clients. “In the electronic trading business, change ultimately boils down to partnerships and relationships,” she says.
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com
More on Awards & Rankings
Witad Awards 2024: EDM professional of the year—Neslihan Yegul, S&P Global Market Intelligence
Neslihan Yegul, vice president, head of EDM and thinkFolio at S&P Global Market Intelligence, wins EDM professional of the year in the 2024 Women in Technology and Data Awards.
Witad Awards 2024: Technology innovator of the year (end-user)—Laura Hamilton, Bank of America
Laura Hamilton, global head of corporate treasury, credit risk, climate risk, and financial forecasting technology at Bank of America, wins technology innovator of the year (end-user) in the 2024 Women in Technology and Data Awards.
Witad Awards 2024: Vendor professional of the year (data and operations)—Joanna Davies, OSTTRA
Joanna Davies, head of trade processing at OSTTRA, wins vendor professional of the year (data and operations) in the 2024 Women in Technology and Data Awards.
Sell-Side Technology Awards 2024: Best sell-side front-office platform—Bloomberg
Product: Bloomberg TOMS
Most read
- Chris Edmonds takes the reins at ICE Fixed Income and Data Services
- Deutsche Börse democratizes data with Marketplace offering
- Sell-Side Technology Awards 2024: All the winners