Witad Awards 2023: Startup professional of the year—Cynthia Sachs, Versana

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Cynthia Sachs, CEO of Versana, wins the startup professional of the year category in the 2023 Women in Technology and Data Awards. It goes without saying that starting a business from scratch in any industry is anything but a trivial undertaking. That challenge is all the more acute in the unforgiving world of financial services where the attrition rate for new entrants is staggeringly high—upwards of 90%.

There are numerous reasons why startups fail, chief among which is running out of funding

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