Witad Awards 2023: Startup professional of the year—Cynthia Sachs, Versana

Cynthia Sachs, CEO of Versana, wins the startup professional of the year category in the 2023 Women in Technology and Data Awards. It goes without saying that starting a business from scratch in any industry is anything but a trivial undertaking. That challenge is all the more acute in the unforgiving world of financial services where the attrition rate for new entrants is staggeringly high—upwards of 90%.

There are numerous reasons why startups fail, chief among which is running out of funding

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