A tale of two titans: Microsoft vs. Bloomberg

Bloomberg has fended off rivals to its business for years but Jo believes a more credible threat may be emerging.

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Since Bloomberg and its ubiquitous Terminal took hold of Wall Street more than three decades ago, companies of all sizes have tried to disrupt the data giant’s business—with limited success. From Thomson Reuters and Eikon, to Money.Net, to Symphony, the idea of a so-called “Bloomberg Killer” has become oxymoronic, as buy-side firms have not been willing to part with their precious Terminals, despite the lofty $20,000-plus price tag.

But—and there is always a “but”—there is another heavyweight

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