A tale of two titans: Microsoft vs. Bloomberg

Bloomberg has fended off rivals to its business for years but Jo believes a more credible threat may be emerging.


Since Bloomberg and its ubiquitous Terminal took hold of Wall Street more than three decades ago, companies of all sizes have tried to disrupt the data giant’s business—with limited success. From Thomson Reuters and Eikon, to Money.Net, to Symphony, the idea of a so-called “Bloomberg Killer” has become oxymoronic, as buy-side firms have not been willing to part with their precious Terminals, despite the lofty $20,000-plus price tag.

But—and there is always a “but”—there is another heavyweight

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected]stechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Waterstechnology? View our subscription options

If you already have an account, please sign in here.

You need to sign in to use this feature. If you don’t have a WatersTechnology account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: