Barclays Global Investors Presents A New Face to the World With Website


SAN FRANCISCO--Barclays Global Investors launched its new website on March 24. The global site, at, presents content customized by region and audience type. The centerpiece of the site is Orders Online, an online transaction service that is currently only available to US clients.

The site is built on the Art Technology Group’s Dynamo 5.0 personalization software. Barclays reviewed several personalization suite vendors besides ATG, including Broadvision and Vignette. "When we

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