Bloomberg Plans To Rank Analysts On Basis Of Investment Performance

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Bloomberg L.P. last month approached members of the University of Pennsylvania's prestigious Wharton School about a joint effort to rank investment analysts.

Unlike the personality-tainted All-America Research Team rankings produced annually by Institutional Investor magazine, the Bloomberg/Wharton project would track buy and sell recommendations and judge analysts on the basis of the subsequent performance of the stocks.

As Bloomberg continues to add terminals in the equities operations of

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