In Challenge To First Call, Bloomberg Signs PaineWebber For Equity Research Service

RESEARCH & ANALYTICS

PaineWebber Inc. two weeks ago began distributing its equity research via Bloomberg terminals. The signing of the firm represents Bloomberg's latest assault on Thomson Financial Services Inc.'s First Call Corp., which still overwhelmingly dominates the equity research distribution market. PaineWebber's decision is rendered especially intriguing because the firm is a shareholder in First Call.

The deal with PaineWebber is a cozy one: In addition to supplying its research, PaineWebber will

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