Advanced Technology: eCRM: Pleased to Meet YOU

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Securities firms go online with electronic customer relationship management solutions.

When it comes to deploying hot new customer relationship management (CRM) systems, the securities industry is definitely playing catch-up. And Wall Street doesn’t take kindly to being behind--in anything. Fortunately, it’s running on Internet time.

But ask ten people to define CRM and you’ll likely get ten wildly different definitions. That’s because CRM is a broad idea that encompasses several different

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