LabMorgan's Formula


JP Morgan has a new unit. Its mission: identify, incubate and invest in e-finance initiatives.

And LabMorgan has four practices--and a lot of brainpower--to see that it reaches that goal.

Like most firms on Wall Street, JP Morgan’s built an e-commerce--or in this case, e-finance--unit. But unlike others, Morgan has put its unit, LabMorgan, on equal footing with its key business groups, giving it the same stature as its investment banking, asset management and markets businesses.

More importantly

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