The raw power of an information brand--and, amazingly, its potential for abuse--was demonstrated last week when an Internet prankster posted a stock tip on a Yahoo! bulletin board and wrongly attributed it to Bloomberg News.

While the incident does show how far Bloomberg News has come since its launch almost a decade ago (hats off to Matt Winkler), it is truly alarming how easily the brand was commandeered by crooks. The Feds are looking into the case, and maybe--as in the Melissa virus case--

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The Cusip lawsuit: A love story

With possibly three years before the semblance of a verdict is reached in the ongoing class action lawsuit against Cusip Global Services and its affiliates, Reb wonders what exactly is so captivating about the ordeal.

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