Primark To Enter Real-Time Third-Party Commentary Arena
VENDOR STRATEGIES
In an apparent attempt to boost its presence in the real-time market, Primark has formed a partnership with Lehman Brothers' chief economist to launch a third-party commentary service. The new venture, Primark Decision Economics, is scheduled to begin operating on Sept. 9, with headquarters in Boston and offices in New York, London and Tokyo. Primark Decision Economics also plans to open an office in Washington, DC.
Primark Decision Economics will serve a wider constituency than MMS International
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