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Herzog Cleans Up Desktop In Trading Room Relocation

MANAGEMENT AND STRATEGY

Herzog Heine Geduld Inc., a market-maker in Nasdaq securities which this summer moved onto a new trading floor in Jersey City, N.J., opted not to buy a digital data distribution system from one the usual system-integrator suspects. Instead, the firm -- which relied on Walsh-Lowe & Associates Inc.'s consulting services for the project -- deployed a proprietary OTC trading and market data display system. The new floor, which currently supports over 100 traders and their assistants, is built to

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