The Right Price

The Butterfly Effect


An email is distributed internally. A star in the front office is the first to have done an interesting deal, buying something with a name resembling an insect. It is happy days for everyone, except perhaps those charged with the daily pricing of this strange new product.

The difficulty in sourcing quality pricing information and validating the data is not typically a deal-stopper—not even after the challenges related to getting it right became increasingly apparent during the financial crisis

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected] or view our subscription options here:

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have a WatersTechnology account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: