Crowded Alt Data Market Makes Standing Out Difficult for Providers

As alternative data companies battle for capital and a coveted spot in investment managers’ portfolio strategies, they are turning to bespoke marketing and partnerships to stand out in an industry where firms still struggle with data science resources.

For alternative data consumers, the shop windows glitter with potential. Providers offer innovative datasets that range from satellite imagery of crop productivity for commodities and futures traders to datasets comprised of US labor statistics projecting employment trends to spreadsheets of consumer credit card purchases that could predict trends ahead of official earnings announcements. 

Alt datasets have evolved significantly from the days when the only example of the obscure metrics was a

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